120% Lino

A lesson in understated luxury, 120% Lino is the world’s leading fine linen label.

The story goes that wandering amongst the Camden market's dusty stalls, Alberto Peretto discovered a soft linen jacket, reminding him of Fitzcarraldo's unforgettable outfit. That elegant, crumpled weave stole the heart of the young stylist from Bologna, and he couldn't resist taking it back to his laboratory.

Each garment of the collection tells a story of quality and passion, created through vivid nuances and attention to detail. The creased and traditional elegance of linen is enhanced by a fresh and modern Italian design. 

Designed at the brand’s Bologna headquarters and made entirely in Italy, 120% Lino womenswear collection includes off-duty stables, from knitwear to shirt dresses. 

The pleasure of natural luxury.