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Hold the threads in your hands

Hold the threads in your hands to discover the new Italian brand 120% Lino

Wandering amongst the Camden Town market's dusty stalls in 1980, the Italian designer Alberto Peretto discovers a soft linen jacket, reminding him of Fitzcarraldo's unforgettable outfit. 

That elegant, crumpled weave steals the heart of the young stylist from Bologna, and he can't resist taking it back to his laboratory.

The brand embeds the wish for a more authentic past; when timeless, well-tailored garments were made with high-quality, durable fabrics were the normality. 
Linen has always been a synonym of quality. A natural material which, on its own, conveys the most essential values, a fibre capable of yielding fabrics that are naturally chic and highly enjoyable.

120% Lino fabrics are dyed after they've been manufactured: that's the secret ensures unrivalled softness and an endless spectrum of shades and tones. 

Carefully selected fibres from the world's best crops to create elegant, comfortable garments. Aside from this, the details make the difference: the Italian design, the natural colours and flamboyant shades, and very importantly, the strong hand stitching. 




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